The Pure Cool Link air purifier is also outfitted with a "night-time auto mode" that's supposed to dim the LED display and use quieter settings when you're asleep. Dyson's new Pure Cool Link is available in the US now for $500, as either a tower (better for larger spaces) or a desk model (better for smaller spaces). In the UK the desk model is £350 and the tower £450. That's pricey for sure, but it's also pretty standard for Dyson, which sells an assortment of premium appliances from vacuum cleaners to humidifiers; recent reports have even claimed that the company is working on an electric car.

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